KANAQA advises B2B software startups and their investors on pricing, sales planning, first sales hires, new markets and post-acquisition integration. We are remote-first and work wherever your team is.
B2B software companies past their first customers and ready to turn selling into a system instead of relying on the founder.
Technical, trust-heavy categories where buyers are cautious, sales cycles are long and positioning decides who gets the meeting.
Investors who want hands-on go-to-market support for their portfolio companies, from the first sales hire to integration after an acquisition.
Most go-to-market problems come from running a playbook for the wrong stage, one you have already outgrown or not yet reached. We start by working out where you are.
You have customers, but you can’t yet say which prospects to pursue or why your customers bought.
It’s time to hire, and the people and targets you choose now will be hard to change later.
A new region, a new segment, or an acquired product that has to sell inside a larger team.
A sales motion is only as strong as its weakest link, so we look at the whole system before fixing any single part.
Who the product is for, the problem it solves, and a price and package buyers can get approved.
Where qualified opportunities come from and how they move from first call to signed contract.
The right first leader and sellers, hired in the right order, with a plan to get them productive quickly.
Territories, quotas, compensation and a forecast your board can rely on.
New regions, new segments and acquired products, built on what already works.
Most clients begin with a focused review. Many continue with monthly advisory while they put the plan into action.
A fixed-scope review of your customers, pipeline, pricing and team over a few weeks. It ends with a prioritized plan: what to fix first, what to leave alone and what to measure.
Regular working sessions while you put the plan into practice, hire and scale the team, and adjust as results come in.
Hands-on go-to-market help for portfolio companies, from planning the first hires to integrating an acquisition.
Our advice comes from building and running revenue teams at B2B software companies, not from frameworks alone.
A seed-stage company and a growth-stage company need different answers to the same question, so we don’t reuse playbooks.
Quotas, compensation plans and forecasts are built from your own data, so you can stand behind them in a board meeting.
We work with teams across North America, Europe and beyond, in your time zone and with your tools.
Tell us a little about your company and the challenge in front of you. A few lines is all it takes to start the conversation.